13-year-old Will Lathrope is about to commence the next stage of his motorcycle racing career. He is to compete in the KTM Cup, a support series of British Superbike. This competitive series was developed for 13 to 18 year old riders competing on identical motorcycles. This enables teams, riders and spectators to measure the riders against each other.
Will Lathrope press release April 2016
The Will Lathrope press release April 2016 was issued and published in the North Somerset Times as well as the Bristol Evening Post. The intention was to raise Will’s profile, and to ensure some coverage for the generous sponsors that have helped Will and his family get this far.
Making sure sponsors gain exposure through the printed media is part of a whole process of building a relationship with them and encouraging ongoing support as the years go by. However, it is only one piece of a series of measures you can do to ensure your sponsors maintain their interest in your motorcycle career, and help to fund the increasing costs as you progress. Contact us if you are interested in having us produce a press release for you or your team or to discuss a package of media solutions.