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Tag: Press release

  • Connor Thomson press release

    Connor Thomson press release

    Connor Thomson Press ReleaseDale Thomson contacted us having seen a press release we produced for another client and asked us if we could prepare something for his son Connor Thomson. So we interviewed Connor and contacted a couple of professional photographers we know that could provide us with high-quality images. The Connor Thomson press release appeared in the Surrey Mirror on the 28 January 2016. It was produced in print form, in their newspaper and also available online.

    Connor Thomson is an aspiring young motorcycle rider from the Surrey area and was due to enter the Aprilia Superteen series for 2016. Having recently secured new sponsorship we also managed to have them mentioned in the article with a view to creating further goodwill between the team and sponsor.

    The need to keep sponsors informed and make them feel part of the team is, we believe, an important part of your team management and should not be overlooked. The more invovled and appreciated a sponsor feels the more liekly they are to continue supporting the team and/or rider going forward.

    The link to the web article can be found here.

  • Press release work for Charlie Atkins

    Press release work for Charlie Atkins

    Our relationship with the Atkins family continues as Charlie Atkins embarks on the next step of his dream to become a MotoGP star. The 12-year-old motorcycle racer from Goole will compete in the Motostar British Championship in 2016, a support series of British Superbike. We were contracted to put together a press release to raise awareness of Charlie’s sporting success in 2015 and also his plans for the 2016 season. The resulting press release was used by the town newspaper, The Goole Times as well as the larger Hull Daily Mail which enjoys a circulation of around 40,000 readers in print form. Motorcycling is an expensive business and publicity is an important part of retaining sponsorship for the season and raise awareness amongst potential sponsors and fans of Charlie Atkins career.

    Press release work for Charlie Atkins

    We are more than happy to discuss one-off press release articles or a series of ongoing press releases throughout a race season. Remember it is easier to retain an existing sponsor than it is to attract a new one. A professionally written piece which can be used with your own mailing list or by media outlets can go a long way to maintaining the interest of the people that keep you racing.